e·volve(d)

1. to develop gradually: to evolve a scheme.
2. to give off or emit, as odors or vapors.
3. to come forth gradually into being; develop; undergo evolution.
4. to develop by a process of evolution to a different adaptive state or condition.

mar·ket·ing

1. the act of buying or selling in a market.
2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

con·cept(s)

1. a general notion or idea; conception.
2. an idea of something formed by mentally combining all its characteristics or particulars; a construct.
3. a directly conceived or intuited object of thought.